After auditing the GA4 setups of numerous websites across different industries, one persistent issue has become clear: the configuration...

As we navigate the ever-evolving world of analytics, transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4) brings about...

Introduction Google Analytics 4 (GA4) is a robust analytics tool that provides valuable insights into user behavior and website...

Introduction: Google Analytics has been a cornerstone of web analytics since its inception. Over the years, it has evolved from its...