Welcome to Analytics Digitally

Welcome to my blog! I'm a proactive and goal-driven professional with over 12 years of invaluable experience in steering and supervising projects across the realms of Digital Analytics, Digital Marketing, and Data Science. My journey has been one of continuous growth and accomplishment, where I've consistently led teams to success and navigated the ever-evolving landscape of digital technologies.​

 

My expertise covers a range of areas including Digital Analytics, where I leverage platforms like Adobe Analytics and Google Analytics to extract actionable insights. I'm adept at Mobile App Analytics using tools such as Appsflyer and Firebase to optimize user experiences. Additionally, I excel in A/B testing and personalization using Adobe Target, Google Optimize, and Optimizely. My proficiency extends to Tag Management through platforms like Adobe Launch, Google Tag Manager, and Tealium. With a solid foundation in coding and scripting (Java Script, Python), I simplify processes and harness the power of data using query languages and engines like SQL, Hue, Hive, Impala, and Google BigQuery.​

 

In this blog, I aim to share my experiences, insights, and discoveries garnered through years of hands-on work. Expect to find thought-provoking articles, in-depth tutorials, and practical tips that span the realms of Digital Analytics, Digital Marketing, and Data Science.Whether you're a fellow professional seeking to enhance your skills, a business leader looking to leverage data for growth, or an enthusiast eager to learn about the digital landscape, this blog is for you. Together, let's delve into the fascinating world of data-driven strategies and digital innovations.Thank you for joining me on this journey of continuous learning and growth.​