A few weeks ago, I wrote about agentic AI in analytics  and how autonomous systems are transforming how we work with data. The post resonated with many in the analytics community, but talking about concepts is one thing—actually building something is another. So I decided to put theory into practice. I built an autonomous anomaly detection system for Google Analytics 4 that runs 24/7, monitors real GA4 data, and alerts me when something genuinely unusual happens. Not as a pro

Data analysts and digital marketing professionals leveraging Google Analytics 4 (GA4) should be aware of a recent modification to the...

After auditing the GA4 setups of numerous websites across different industries, one persistent issue has become clear: the configuration...

As we navigate the ever-evolving world of analytics, transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4) brings about...

Introduction Google Analytics 4 (GA4) is a robust analytics tool that provides valuable insights into user behavior and website...

Introduction: Google Analytics has been a cornerstone of web analytics since its inception. Over the years, it has evolved from its...