A few weeks ago, I wrote about agentic AI in analytics  and how autonomous systems are transforming how we work with data. The post resonated with many in the analytics community, but talking about concepts is one thing—actually building something is another. So I decided to put theory into practice. I built an autonomous anomaly detection system for Google Analytics 4 that runs 24/7, monitors real GA4 data, and alerts me when something genuinely unusual happens. Not as a pro

For data analysts and marketing professionals, the Google Analytics 4 (GA4) BigQuery export remains an invaluable resource. It provides...